AIM

Reviving Punjab's handicraft to be a source of sustainable livelihood for marginalized.

Today, globalization poses significant challenges to the survival of traditional forms of craftsmanship. In search of livelihood and lack of opportunities, rural artisans have abandoned their traditional crafts and migrated to city fringes; leading to the slow but sure death of the arts and marginalizing skill capabilities, along with many families struggling to make ends meet.

The Crafts Revival initiative is an opportunity to keep Punjab’s rich craft heritage alive, and be a source for the re-learning and re-creating of the craft, that appeal to modern consumers.

AIM

Reviving Punjab's handicraft to be a source of sustainable livelihood for marginalized.

Today, globalization poses significant challenges to the survival of traditional forms of craftsmanship. In search of livelihood and lack of opportunities, rural artisans have abandoned their traditional crafts and migrated to city fringes; leading to the slow but sure death of the arts and marginalizing skill capabilities, along with many families struggling to make ends meet.

The Crafts Revival initiative is an opportunity to keep Punjab’s rich craft heritage alive, and be a source for the re-learning and re-creating of the craft, that appeal to modern consumers.

HOW IT WORKS

Ensures Skills and Sustainability

We work on the principle that access to knowledge and information forms the core for empowerment and change.

Skills and Training

Conduct designer-artisan collaborative workshops to re-define products suitable for new markets by bridging the gaps.

Self-help Group Formation

Identify common socio-economic backgrounds and skills in community groups to self help groups and create an environment that fosters collaborative learning.

Sustainable Markets

Provide material, infrastructure, and training, to operationalize production, ensuring sustainable markets for products and employment for artisans.

OUTCOMES

Revived traditional crafts and sustained livelihood

Traditional Crafts Safeguarded

Preserved and revived heritage of the Punjabi handicraft and skills, passed on to future generations.

Economic Sustainability

Marginalized communities, especially women have new opportunities to earn within their own spaces, and without changing the social dynamics.

Wellbeing as a by-product

Empowered women that are income generators and confident decision-makers for the betterment of their families.

IMPACT

A collaborative effort of craftsmen, modern trained textile designers, and marketers, the traditional Panja Durries, Pidhis, Parandis, Azarbands are some of the products represented in a new light.

60

Women Trained

12

Artifacts redesigned

2

Craft Centers

ALL INITIATIVES

Women’s Health

Instrumenting improvements in rural women's physical and mental outcomes by building awareness, knowledge and decision-making abilities - breaking the transgenerational cycles of bias.

Women’s Self-Help Groups

Promoting economic growth through the creation of rural women alliances that in-turn encourage and empower members with support, education, and finances.

Learn Labs

Creating self-learning environments within academic settings where children train themselves to solve problems using the internet.

Plant for Punjab

Restoring Punjab’s ecological balance through plantation drives and afforestation with indigenous plant species.

Organic Farming

Encouraging organic farming for farmers to build new skills and economic sustainability while improving population health outcomes, and enhanced fertility and resilience of the land.

JOIN THE PURPOSE

Join the community that wants to give back for a better Punjab

Your donations will help us give people of Punjab interventions they need, for a better life, a better future.

Give in kind

Donate technology, paint or saplings. Give in kind for our initiatives.

Sign up to volunteer

Volunteer for our initiatives and enrich your journey to wellbeing.

Partner with us

Collaborate with us to become a part of the wellbeing revolution.

JOIN THE PURPOSE

Join the community that wants to give back for a better Punjab

Your donations will help us give people of Punjab interventions they need, for a better life, a better future.

Give in kind

Donate technology, paint or saplings. Give in kind for our initiatives.

Sign up to volunteer

Volunteer for our initiatives and enrich your journey to wellbeing.

Partner with us

Collaborate with us to become a part of the wellbeing revolution.