AIM

Painted walls - Opening new doors and stepping stones for rural revival.

The youth exodus from Punjab’s villages due to lack of infrastructure, education, and jobs has weakened the sense of community and people’s identification with their heritage. Paint for Punjab initiative enlivens community spaces and strengthens community bonds.

This initiative is envisioned to transform the village walls into the life-sizes canvas that depicts striking yet simple life learnings. These lessons continue to create awareness and encourage residents and visitors to value their often-ignored roots.

AIM

Painted walls - Opening new doors and stepping stones for rural revival.

The youth exodus from Punjab’s villages due to lack of infrastructure, education, and jobs has weakened the sense of community and people’s identification with their heritage. Paint for Punjab initiative enlivens community spaces and strengthens community bonds.

This initiative is envisioned to transform the village walls into the life-sizes canvas that depicts striking yet simple life learnings. These lessons continue to create awareness and encourage residents and visitors to value their often-ignored roots.

HOW IT WORKS

An artist-community collaboration for rural revival.

Activating and encouraging community members, local artists and volunteers to come together and help foster a sense of ownership, belonging, and pride within a community.

Dialog and Documentation

Our teams open a dialog to discuss a communities’ interest in documenting their local/regional history through art.

Volunteering in Action

Residents volunteer their walls and collaborate with artists to finalize ideas, and stories-interested youth participate in the painting process.

Creating Outlet and Agency

Painting projects showcase the work of local artists with the help of local labor, helping to prepare wall canvases.

OUTCOMES

A connected community that takes pride in their habitat

Revived people’s sense of belonging and pride in their village, taking the lead in driving social change for the wellbeing of their community.

Transformed Spaces

Beautiful open-air galleries that bring vibrancy against the backdrop of blue skies and green fields -exhibiting hope and dreams of its residents.

Connected Communities

An inspired community that bonds with common goals, encouraged to interact with artists and people across the globe, sharing ideas and local culture.

Pride and Identity

A revitalized sense of identity and pride for under-resourced rural communities with limited access to advancement.

IMPACT

Aloona Tola is the first village to have a documented database of life lessons, folk stories and the daily life from the entire community exhibited on the exterior of every house wall.

500

Wall Murals

500+

Local Participants

90

Volunteer Artists

ALL INITIATIVES

Organic Farming

Encouraging organic farming for farmers to build new skills and economic sustainability while improving population health outcomes, and enhanced fertility and resilience of the land.

Plant for Punjab

Restoring Punjab’s ecological balance through plantation drives and afforestation with indigenous plant species.

Women’s Health

Instrumenting improvements in rural women's physical and mental outcomes by building awareness, knowledge and decision-making abilities - breaking the transgenerational cycles of bias.

Learn Labs

Creating self-learning environments within academic settings where children train themselves to solve problems using the internet.

Women’s Self-Help Groups

Promoting economic growth through the creation of rural women alliances that in-turn encourage and empower members with support, education, and finances.

JOIN THE PURPOSE

Join the community that wants to give back for a better Punjab

Your donations will help us give people of Punjab interventions they need, for a better life, a better future.

Give in kind

Donate technology, paint or saplings. Give in kind for our initiatives.

Sign up to volunteer

Volunteer for our initiatives and enrich your journey to wellbeing.

Partner with us

Collaborate with us to become a part of the wellbeing revolution.

JOIN THE PURPOSE

Join the community that wants to give back for a better Punjab

Your donations will help us give people of Punjab interventions they need, for a better life, a better future.

Give in kind

Donate technology, paint or saplings. Give in kind for our initiatives.

Sign up to volunteer

Volunteer for our initiatives and enrich your journey to wellbeing.

Partner with us

Collaborate with us to become a part of the wellbeing revolution.