Paint for Punjab is turning village walls into open air art galleries which depict the life, culture and aspirations of their residents. The art not only enlivens community spaces, but also serves as a cultural repository and provides an outlet for rural folk to channel their creative energies. Artists from around the world are gathering in villages of Punjab – steering imagination, creating dialogues and forging deep connections to co-create the future.
Outward migration from villages due to lack of infrastructure, education and jobs is common across Punjab. This has weakened the sense of community and reduced people’s identification with their roots and heritage. Drug abuse and absence of cultural outlets in rural areas have exacerbated this problem. Art redirects perception and awakens communities to take charge of their wellbeing. Art allows for deep emotional connects and facilitates positive transformation better than all other efforts.