Saamir set out to raise about Rs.250,000 to cover yearly expenses three TARA Kids. Driving fundraising through fitness, Saamir setup an online fitness and fundraising challenge in parallel on risefundraiser.com
Saamir leveraged risefundraiser.com peer-to-peer fundraising type as it provided a central location for all information for participants — online tool with ability to setup, group & on-board participants quickly. The connectivity and communication across diverse locations was made easy with built-in tools for social sharing, updates and emailing. Showcasing individuals and team participation — champion pages, team pages, team and champion leaderboards displaying goals/results helped crafting personalized appeal, contributing to its success.
TARA is a residential service with an emphasis on education for vulnerable children, whose families cannot provide them with a home. These families are from desperate situations. Most children from such homes, struggle to get life’s basics — nutrition, shelter and education. Leading them to live marginalized & compromised childhood on streets. TARA provides shelter, care and education to about 100 children every year ranging from age 2 – 20 through various program.